Santa cruz

Santa Cruz Skateboards is the world's oldest continuously operating skateboard company, founded in 1973 by Richard Novak, Doug Haut, and Jay Shuirman in California. Known for iconic graphic art by Jim Phillips—such as the "Screaming Hand"—and high-quality decks, the brand is a foundational pillar of skate culture, offering everything from professional popsicle sticks to cruisers and reissues.